Mac, on opening- "World of Warcraft has quit unexpectedly"

I have downloaded the mac client, often linked, here-
viewtopic.php?f=32&t=1377
After download, I unzip the file. The trouble is, when I double click on the WoW Classic file, the one with the classic W icon, the screen goes black for about 10 seconds and then I get an error message from my mac, "World of Warcraft has quit unexpected."
Any ideas what I need to do?
OS X Yosemite, 10.10.2
viewtopic.php?f=32&t=1377
After download, I unzip the file. The trouble is, when I double click on the WoW Classic file, the one with the classic W icon, the screen goes black for about 10 seconds and then I get an error message from my mac, "World of Warcraft has quit unexpected."
Any ideas what I need to do?
OS X Yosemite, 10.10.2