It is true that most players just look forward to be "the best" or "awesome".
How do you do that? As far as I know, its achieving rank 14 or clearing all the game's content + having the best gear, and being rich. Most people just look upon those 3 targets, more less. That way, there really is little uniqueness between players.
It also feels like a race, people often rush towards those targets, having in their minds that only after they reach those targets, only then they can have fun, but after it there's not much to do in the end. People stick to only what the game offers them, but don't think how players can create THEIR OWN content, events in this case. Endless sorts of events can be created from someone who has a little creativity, at least.
People don't embrace the enormous social aspect of this game. One basic, simple, but yet rare social-oriented event that one may create is guild meetings. Where at a specific time and place, you meet with your guildies, and simply talk, duel, discuss events for your guild, roleplay, many entertaining things. And get a feeling as you're part of something. Here for example : viewtopic.php?f=6&t=28300
Yet, that day, I had about 90 people online in my guilds, only 40 attended after constant announcements of the event. It was really good getting that many people, but if you think about it there were half more that refused to come even if we offered summons. Why? Well all the refusing responses were like "sorry I'd rather grab some levels atm!" or "I'm farming AV rep" or "i want to be useful soon so im gonna lvl". Etc
Useful.... Well I mean yeah, of course everyone should lvl up/gear up. But you can do that anytime, you don't have to be in a hurry and prioritize that while ignoring guild events! After all leveling can be tedious, relax a little . Of course, you start playing the game, you want to be lvl 60, everyone does. But don't obsess on continuously becoming "better", take your time, do what you really enjoy, not what makes you look "better" towards others. And try new things!
Some people are willing to go through the grind to rank 14, hours of doing the 2 same instanced battlegrounds for months, while not being allowed to do anything else, if you really wanna go for it.
5 months of slightly forcingly grinding bgs, just to get some cool looking and effective gear, is it really worth it?
Regarding roleplay, its funny how there's a stereotype of basically the word "roleplayer" being an insult. You forget this is a roleplaying game (RPG), if you don't like it, don't do it, don't have to show off your disapproval using MLGsh terms the whole time. Roleplay is what improved my grammar and vocabulary after all, but that's not the point, its a sort of entertainment other than killing stuff the whole time.
But really what's bad in doing a couple of epic speeches before a battle? It makes things epic.
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That is all, whatever I said above is an opinion, and probably unsaid opinion of plenty of others. It is a suggestion to the community, an expression of thoughts. I did not state how things should be, you can conclude to whatever you will