They want to sell out fast enough, and don't care about the price as long as its "something like that".
You know what? I'm the same. my normal undercuts are over 25% because I just LOVE pissing out people like you who think that they have right to tell what price we should sell at. In fact i terrorized enchant markets @ molten-wow/warmane for months untill the price was less than 40% of what it was before and people started to think "that's what it's worth" without me having to do anything. And you know why? So i can buy those items at cheap prices later when i have demand for them. It was so i could could control the prices much like what you are trying to achieve here.
And you know what? I'm gonna start selling living essences tomorrow =]
We will become great rivals for sure.