If the Devs could change names and try to make things a parody of WoW they could in-turn swing running a private server due to the legality issues that Blizzard wouldn't win in a lawsuit if they even wanted too.. And the best part of that is they can make money off of the parody server!
Fucking look at Weird Al.. that douche has made so much fucking money ripping other artist's work..
http://borgus.com/legal.htm
https://apps.americanbar.org/litigation ... utline.pdf