From the interview with Mike Morhaime:
"Especially after a game gets released. I feel like it’s no longer just Blizzard’s game. We become a sort of curator for this experience that has millions of stakeholders who all care deeply about how the experience evolves. By including our community in the process of determining how these games evolve and how we solve game-related issues, we get to better solutions. We create a sense of partnership with our community along the way."
FUCKING REALLY?!?!?!?!